Does Cutting Response Time Bring More B2B Leads?
When you cut the response time when prospects make an inquiry about your business, the first thing that you might think is that you will be able to get more qualified B2B leads. Well, that is the normal reaction, since logic dictates that the less time you wait before replying, the more chances of getting sales leads. But what if it does not produce the desired results? No need to panic, since this can happen. After all, different industries have different results when it comes to changes in the response time. Is it bad? Not really. Maybe, if you can study more about it, then you can make a breakthrough. This might have an impact in the appointment setting field. You just need to remember three points:
- Understand what your customer needs – there are cases that rapidly replying to prospects will not make any impact in the number of business leads that you make. You need to understand how your market works and tailor your process along with it.
- Know what you are selling –that is one reason why some have difficulty in getting any sales leads. It is important that your telemarketing team knows what they are selling when prospects begin to ask questions.
- Test the waters –when you are using a new appointment setting process, it pays for you to test the system in a smaller target market. When you are sure it will work, then expand it.
Depending on your industry and the results of your test, you can alter your response time to bring in more b2b leads.