How to Effectively Find for More Customers
Do you need to look for sales leads and prospects for your business?
First you have to deal with this question: Who are your ideal customers? Then, you must be able to enumerate at least 5 traits of the client you’re looking for.
For example, this can be your typical list of characteristics:
b) between the ages of 28-40
c) has their own car
d) living within 5 miles of our store location,
e) has children
Make sure you can come up with at least 5 traits of the individuals you plan to target—because if you won’t, then your business will not go further that fast. To help you answer your question, think about your current top clients. So, what’s their common denominator? That answer will help you to jump start on your criteria-listing.
After that, picture out what your clients will be. Will they be teens? Grade school pupils? Newly graduate individuals? Then try to categorize them as your clients. Let’s say that you launched a product or service which teens or pre-teens may like, but in the end, who will pay for that? Parents, or grandparents, right? That’s why this calls for more than just a single marketing technique in order to close sales.
Give your present customers bonuses or special offers (like discounts) for bringing in new customers. I’m pretty sure you’ve heard of referral programs of certain companies where current clients are given a freebie or a discount (to avail of other services) just for bringing their friends along to become new clients. The trick to reliable referral marketing is to offer something good which the customers will think it can be worth their time and effort to look for people to send to your business.