In the course of your appointment setting campaign, you will encounter a time where you have to make a presentation (a personal one, instead of a telemarketing)to your business prospects. Whether you can turn them into new B2B leads will depend on your skills in presenting your company. The pressure to succeed, then, can be great. Sometimes, it can be too great that you end up choking. Now that is bad news. How will you manage to generate more sales leads? You go old school. And when we say old school, we mean the basics: preparing.
First, get your presentation in order. What will be the medium of your presentation? Do you need a slide presentation, or will a verbal one do? Who will be the presenters? Who will be listening? Is the material you have accurate or updated? These are just some questions you need to answer.
Second, consider the venue. Where will you hold your talk? Depending on the place, you will have to adjust the style of your lead generation pitch. You might not be able to sell that pitch at all if. Knowing your place will give you the edge in presentation.
Third, and most importantly, look at the presenters themselves. If you are going to do it, figure out how you will present yourself? Will it be more a charismatic speaker, a demonstrator, or facilitator? It can be really helpful if you know where you are strong at.
It is all in the presentation. Do it right, and you will generate more sales leads.