Thinking about one of the most iconic rock bands during the 1960′s that still function today, you have to admit that the Rolling Stones tops the list. Just imagine, they have been around for more than five decades, yet they still command a sizable following even now. For businesses or brands that have existed as long as their band, how can they still maintain their edge? How will they still be able to generate good sales leads? What secret does Mick Jagger and his pals have that can be used by a company’s lead generation campaign?
It all has to do with nostalgia.
Really, nostalgia works with appointment setting campaigns. Think of all the positive things that you have done for your customers in the past, or the familial or personal bonds that your company idealizes. All these play a key role in turning prospects into actual B2B leads. No matter what medium you use, be it social media, telemarketing, or even a rock concert your company sponsors, that can mean a big deal. Emotions and feelings can be a great motivator for a business prospects to sign up or buy from you. It is the exact same thing that made the Rolling Stones a success even until today.
Work with the nostalgia. Appeal to your prospect’s senses. You might discover a few things along the way, maybe a few ups and downs. What matters is that your identity, your ideology, the image, the market, and the people under you all form a clear picture of who you are, and what message you want to convey. And that can make you succeed in lead generation – just the way the Rolling Stones do it.
The marketing department of any firm usually faces the pressure from the sales department to generate new leads. That’s why here are some helpful tips on how to generate b2b leads.
- Establish connections. It pays to be well connected. Business grows at faster rates done efficiently via viral marketing and the most common of all, referrals—which are part of a serious cost cutting tactic for capturing new businesses. Handle these associations and connections via social media such as LinkedIn, Twitter and Facebook in order to maximize your lead generation campaigns faster and for free. That’s why this is the chance to be socially active (both online and offline) and begin to establish good connections
- SEO (Search Engine Optimization). SEO with the help of banner ads are really reliable and effective techniques to generate new leads, not to mention that it also boosts brand recognition.
- Quality content. Of course, still nothing beats a good and quality content. You would be an expert in your market if your products or services are that good as you claim them to be. This reliability and trust could be simply set up by way of content marketing by making use of ebooks, webinars, whitepapers, blogs etc.
If you’re wondering how you connect these tips, by influencing lead capture pages, you can then convert your viewers into business leads at no cost. And for all the marketing people out there, it’s normal to feel the pressure. That’s why start on these tips now since lead generation process needs action.