When it comes to audience size, Facebook, hands-down, has the biggest. So large is its audience that a lot of companies are itching to get a piece of it for their lead generation campaigns. Now here is the funny thing: their marketing efforts failed. For some reason, their banner ads and promotions rarely get any traction at all. In their desire to generate more sales leads through Facebook, companies end up failing at it. Come to think of it, can you name a major brand that uses Facebook most of the time to promote their business? I doubt it.
So, what went wrong?
We can start by saying that social media is not a direct B2B leads generating tool. This is merely an avenue in which to engage prospects, interact with them, and nurture their interests in your business. If you want conversions or sales done, you use other marketing mediums, like direct emails and telemarketing. These would be more appropriate in getting you the desired results.
Remember, Facebook and other social media tools are no avenues for direct selling. You keep them there to nurture interest, as well as encourage people to look more into your products and services. You use other marketing tools to turn these visitors and readers into customers and clients. Your appointment setting efforts would be much more effective this way.
If you want to succeed in lead generation, do not put all your eggs in Facebook. That would be a smarter move to make.
There are many advantages of blogging. Aside from fostering lead generation, it is fantastic for SEO purposes, and not to mention that it gives people a good reason to check out your website on a regular basis.
But take note that blogging will not drastically advance your Search Engine Optimization overnight. Honestly, it take can take some time to develop your presence in any online community. Some things do aid on how to generate sales leads, but actually, it can be considered to be a long-standing investment.
However, when we talk of short term advantages, blogging sure have some of it. Having a good blog could help in placing your business as idea leaders. Here, you enhance your credibility. It gives your prospective clients a “soft sell” manner in learning more about your firm and all those you could give to them.
Sales leads who visit your blog and then make a decision if they agree with your opinions will most probably know if they would form a good client association with you. Or if not, then they never have to waste both of your time.
Another benefit of blogs is the ability to do cross selling. Yes, for some firms they have come across customers which business leads contacted them for a particular service, visit their blog and later approached them for their added service that the clients were not originally aware the firm offers.
Who knows you may encounter clients which employed you for a specified function and may not realize that there are other goods or services that you can also provide to them?